10 Best Social Media Marketing Agency in Singapore for High Impact Social Engagement and Brand Presence

How to Select Social Media Marketing Services That Guarantee Effective Brand Building and Business Recognition

You scroll through Facebook and see a local product advertisement you have never heard of before. It seems they have decent products, so you look them up. Next thing you know, you’ve ordered from their online shop and are waiting for your delivery the next day. This makes you wonder, “Can you boost your business with the help of a few social media accounts?”

The answer is definitely yes – but a successful social media marketing campaign will take more than simply setting up some accounts and posting now and then. To create a significant impact, you need an effective marketing strategy with clear objectives and measurable results. Any business can succeed with social media marketing once they understand how it works and how to implement it in a way that gets users attention and trust.

What is Social Media Marketing

Social media marketing is the application of various strategies on social media platforms to promote products and services, build brand awareness, foster customer relationships, and direct sales. This involves creating and putting out quality content relevant to the brand, having a consistent voice when communicating with current and potential customers, and measuring how the social media strategy has affected the business.

With billions of people having some form of online presence through social media today, marketing through these channels has become an indispensable tool for business growth.

Social media marketing started simply with publishing in mind. With the internet on the rise and more and more people getting into social media, businesses began publishing content on these platforms to have even more reach. Where a local food stall would only be known in their district, for example, they can increase visibility and promote their dishes in other communities with a social media page.

However, this doesn't mean simply creating a social media page will instantly boost your leads and sales. You need to be more strategic, such as by creating brand-specific hashtags, using interactive posts, having a consistent posting schedule, and other techniques that engage social media users and make them want to patronise your business.

Social Media Networks

When starting your social media marketing, the first thing to consider is how to utilise the different platforms. Social media channels naturally operate differently from one another. If the written content is shared in one forum, it might not be as effective in another. Knowing the most optimal social media platforms for the brand, strategy, and objectives will be crucial in making everything as cost-efficient as possible.

Facebook

According to Napoleon Cat, a website that analyses social media performance, there are nearly 5 million Facebook social accounts in Singapore, with a penetration rate of 73%. This means that if your company is on Facebook, you can market to about a third of the whole population in the country. Considering the sheer number of active Facebook users daily, it is one of the best places to start your marketing efforts.

One of the most significant advantages of having a Facebook page is the variety of options you can have. You can opt for image or video content, create posts linking to your website, use ads, and more. There are also many tools available to make the task of posting content even more convenient.

Twitter

Twitter is another giant platform seeing over 180 million active users each month. The main power of Twitter is that it is possibly the best platform for social listening. That means it is a network where users can easily follow local and global trends every day. Twitter is an avenue for businesses to constantly interact with their consumers, learn more about the public, and leverage their own exposure using popular trends.

Twitter is an excellent marketing tool and social media platform for businesses of all sizes. By tweeting, you can promote brand awareness, boost your conversions and sales, engage current and potential customers, boost traffic to your website, and even foster personal relationships.

Through Twitter, millions of people can see and talk about your brand with just one tweet, making it possible to see a boost in interest in your products and services overnight. This is an example of user-generated content, which is as good as investing in paid social media advertising or even better.

Instagram

Since Instagram is a platform mainly for photos and short videos, it should be one of the best choices for businesses that focus on visual identity. Additionally, Instagram provides updates that encourage community interaction like IGTV and Instagram stories. There are now many advertising opportunities on this social media platform connected to Facebook. 

For example, brands often employ ambassadors (often called influencers) to promote their products on their Instagram accounts. However, one should know that Instagram is also one of the more competitive platforms. You have to stay flexible and develop unique content over time. Your content can get stale and boring if you use the same themes and concepts for your posts every time.

LinkedIn

For data-driven business-to-business marketing, LinkedIn is considered the premium platform. Because you can filter your audience in LinkedIn by company name, job title, and location, it is much easier to find targeted customers, as well as forge partnerships with other businesses. Over 690 million active users across different generations (ages 18–40 years old even) are on LinkedIn.

The main advantages of using LinkedIn is that it’s a business environment (members of the community are all professionals), it has a high quality reach (members are innovators, trendsetters and world leaders), and fosters meaningful engagement (the platform is full of quality conversations and content). LinkedIn can also help you generate new business leads and nurture referral relationships.

Other alternative social media platforms are to consider; however, these are the most popular channels for businesses aiming to reach a diverse audience.

Organic vs Paid Marketing

Given that there are different platforms where social media marketing can be the most effective, businesses must also consider the two most important aspects of their operation: paid or organic content.

Organic marketing

Organic marketing is where the business uses the free, accessible features of the social media platform to conduct its marketing activities. Examples of this include posting on Facebook, sharing an original photo on Instagram, or conversing with a potential customer on a Twitter post. Because users can build a community without spending anything, many emerging businesses start with organic marketing for their social media strategy. 

The biggest advantage of organic marketing is that your content will generate a high level of trust as users who see it understand that it appeared on their feeds with no system manipulation. To enhance your organic social strategy, put out fresh content at a consistent pace. Through consistent exposure to fresh, good-quality content, your audience will recognize your brand and eventually form a relationship with it.

Paid marketing

As the name suggests, paid marketing is where the business can deliver advertising on different social media platforms through paid advertisements. Technically speaking, social media companies mainly make money from other companies buying ad space on their platforms.

The most significant advantage of paid marketing is that your content is guaranteed to appear on the feeds of people who have been targeted (through the data that they send to the platform) to likely be interested in the product or service that you’re offering. Additionally, paid ads can be targeted for specific audiences, personal interests, geographical locations, and more.

The distinction between organic and paid marketing is that organic marketing focuses on attracting free traffic, whereas paid marketing involves paying for traffic. Neither paid marketing nor organic marketing is intrinsically superior. Each is simply better suited to different goals. Organic is always the best way to build trust, an audience, and engagement. Meanwhile, paid is your best bet for increasing conversions and retention. They both run concurrently, and it is up to the business to determine which aspect best suits their operation.

Types of Social Media Strategy

Businesses also have a few options for the specific campaigns they can run on a social media platform. The type of social media campaigns chosen mainly depends on what the company wants to achieve. 

Prospect Campaigns

A prospecting campaign is employed to find and reach customers or audiences who have no prior interaction with your brand. The focus of this campaign is to catch the users’ attention and make them interested about the product or service you are offering. This means that your desired outcome is not necessarily for them to make a purchase immediately but to simply invite them into your community.

Open conversation is usually the best way to keep your audience engaged. However, it will be impossible to do this without first providing them a reason to connect with you. So, you have to come up with a content – whether it is a blog post, tweet, or video – that will give them sufficient value to interest them in engaging you.

Conversion Campaigns

Conversion campaigns focus on turning your leads into paying customers or at least have them take action that will point them closer to a sale. These campaigns are crucial because they show how much of your efforts in marketing are effective and will lead to people buying your products. To be more successful, you should consider audience demographics in your conversion campaigns, making sure that your ads and posts appear to audience who are most likely to convert.

Even if you don’t lead the prospect to buy from you, having a conversion campaign can still encourage them to take action in another area. For example, they can opt to subscribe to your newsletter, exchange emails with a customer representative, or maybe share your packages on other websites. All of which may lead them closer to buying your product or inviting other consumers to do so.

4 Main Benefits of Social Media Marketing for Businesses

In a study by the Global Web Index, it was found that 30% of internet users use social media channels to search for products and services. Additionally, 37% follow the social media accounts of brands they like. Clearly, social media marketing can be very advantageous for businesses. Other benefits of marketing on social media include:

• Allows you to follow trends and use data to your advantage

Trends are subjects that experience a sudden rise in popularity on a social media channel for a limited time duration. Businesses can capitalize on this by appropriating the trend to relate to their products or services while there is high interest on it. Used correctly, social media can also be an excellent research tool to help you understand your industry. Once you have built up a large following, you can use special tools to analyse the demographics of your consumers.

Even if you have only just created your accounts, social media marketers can immediately teach you a few basic methods to establish a good online presence. Other significant benefits of using social media marketing is that it informs you about the market, the behaviour of your competitors, how customers use the platform to get information about products, and lets you follow successful strategies used by other companies.

• Boost brand awareness

With a hundred million active users in a single platform, almost any business has the potential to put its name out there and increase brand awareness in just a short period. From posts, comments, high-quality images, and everything you post potentially going viral, success can come in an instant.

However, it may take months for the brand’s campaign to take off. Even with the preparation and research into digital marketing campaigns, it is possible that recognition of your brand by the general public will only go up as time goes on, mainly when suitable prospecting campaigns are used.

• Increase and generate leads and conversions

After having a successful prospect campaign, you will undoubtedly have earned more followers and maybe even increased sales. You can transition to a conversion social media campaign to encourage more of those leads to take action.

For example, to increase your lead generation, you can run contests, have ambassadors create vlog content related to your brand, and maybe even branch out to new social media platforms where you can make never-before-seen content. Even with just the prospecting process, there will be times when an interested party will look you up, suddenly find a product or service they find interesting, and instantly buy from there.

• Improve customer relationships

Having a social media account is the best and easiest way to stay connected with your followers. Social interactions are vital if you want organic engagement. This affects how the audience perceives your products, services, and company culture.

Interacting with them on posts, responding to private inquiries about a product or service, and having events and raffles are sure-fire ways to build rapport and foster customer relationships. It also allows you to gain information about the public's reaction to the products you are selling and the posts that you share. You can better see the positive points of a product or take criticism and better reflect on the changes you can make to improve.

Creating a Social Media Marketing Plan

Once you narrow down your priorities for your marketing strategy and decide that social media marketing is an excellent investment for your business, it is time to think about developing an approach based on your brand identity and goals.

Content creation and management

The first thing you have to establish is your content strategy, or the planning, development, and management of your content. This will be a significant factor in deciding which platforms will be most effective in achieving your goals.

For example, you can post the same pictures on your Instagram and Facebook accounts. If you have lengthy video content, though, it will be more appropriate to put it on your Facebook page rather than Instagram, given the nature of the platform. In this case, you can even consider branching out to YouTube if your content is increasingly focused on lengthy videos. 

Figuring out the type of interesting content that best aligns with the brand identity or your business will help you stay consistent. Eventually, this will make it easier for you to generate images, posts, videos (both live and recorded), and other types of ads that will help you gain social media return on investment (ROI).

Growing your audience

Regardless of whether you aim to gain more leads or increase conversions, your audience will always grow with whatever campaign you run. This happens naturally because social media marketing projects are explicitly made for the general public first to hear your name and want to know more about you. Employing social media pages thus promotes your products, reaches more people, and fosters customer loyalty. 

Growing an audience is a process that should be approached with a long-term mind-set. This means ensuring consistency with the content that you put out, responding professionally to customer feedback (whether praise or criticism), and constantly providing activities and events that keep them engaged.

Tracking progress with analytics

You want to ensure that you have a way to measure success and which areas you need to improve. You get analytics through tools and services provided by other professional marketing companies focused on social media. You can use data science and others social media marketing strategies, such as vanity metrics, hashtag performance, and social media analytics.

Once you've utilised them, you'll have a more effective means of reaching, engaging, and converting your target audience into valuable, long-term customers. You will gain more insights on how to develop an effective marketing strategy that makes your content more eye-catching and action-provoking so that your social media presence is felt strongly.

Moreover, by tracking your progress throughout your social media campaign, your company can identify loyal customers, understand what factors are most important for them, and guide future social media actions.

How To Pick A Skilled Social Media Marketing Company

When it comes to social media marketing, there are a lot of different options out there. And while it can be tempting to try and do everything yourself, sometimes it's just better to hire a company specialising in this type of marketing. But how do you know if you're hiring the right company? Here are four things to look for:

1.    A company that understands your business

The company you're working with should ideally have a thorough understanding of your industry and your niche so that they can create content specifically tailored to your brand. Alternatively, they should be willing to learn if this is not the case. This is important because your prospective social media marketing partners should be able to help you create your own strategy in order to stand out.

2.    A company that has powerful tools at their disposal

The company should have tools for scheduling social ads in advance, creating and editing beautiful graphics, running ads, and closely monitoring data and analytics. Built-in features in social media platforms are quite useful, but they are usually not enough to run a very successful digital marketing campaign.

3.    A company with its own social media

A company's own social channels function as a sort of portfolio. The quality you see here reflects the quality of work they will provide for you. You could even ask the company what they're doing specifically to grow their own pages and what their strategies are. That way, you'll know whether they're good at social media marketing and have built a solid online presence for their brand.

4.    A company that has proof of their successes

When hiring a social media marketing company, you want to ensure they have a good reputation. They should be able to provide testimonials, case studies, and other examples of how their previous work has benefited other clients. A good mark of a quality social media marketing company is that they also run social media marketing courses, which indicates that not only do they know the right methods, but knows it so well that they can teach it to others.

Today, social media marketing is one of the most effective ways to attract a potential audience and retain loyal customers. Companies big and small use social media spaces to provide information, reach more people, and interact with audiences unlike any other marketing and advertising platform. Use all the tools at your disposal to maximise the benefits of social media marketing, rather than just competing for space and attention.

Look through our social media agencies to learn more about how their services can assist your brand’s social media growth.