Cooler Insights

Cooler Insights, founded by "Geek Marketer" Walter Lim, is Singapore's oldest and most popular business blog. It began as a lifestyle and marketing blog in May 2005. In 2014, it became a leading digital marketing agency with a content-first approach. Since then, we've helped over 76 firms and trained over 5,200 students and professionals in 230+ workshops. Our expertise spans brand storytelling, digital marketing, social media marketing, content marketing, and marketing psychology.

Our esteemed clients include industry leaders such as the People's Association, Brother, NTUC First Campus, Pan Pacific Hotels, Mount Elizabeth Medical Centre, the Ministry of Communications and Information (MCI), Parkroyal and Parkroyal Collection Hotels, Kaplan, Singapore Press Holdings, Bosch, Gleneagles Penang Hospital, Citibank, Eagle Brand, Jurong Point, Hwacheon Asia, Coca-Cola, Ecolab, and Shaws Preschool.